Mudrex is a Y Combinator-backed platform, on a mission to democratize investing. Retail investors use Mudrex to easily invest in crypto. Our flagship product, Coin Sets, has seen amazing traction in the markets we have launched. We are growing rapidly, and to sustain and support this rapid growth we are looking to grow our team. The folks at Mudrex are young and driven to a single purpose - to build a strong self-serving platform that simplifies investing in cryptocurrency.
Role Overview:
We are seeking a talented and experienced Brand Manager to join our dynamic team at Mudrex. The Brand Manager will be responsible for developing and executing strategies to enhance the Mudrex brand presence in the cryptocurrency market in India. The ideal candidate will have a deep understanding of branding principles, excellent communication skills, and a passion for the cryptocurrency industry.
Key Responsibilities:
Brand Strategy Development: Develop comprehensive brand strategies aligned with Mudrex's overall business objectives. Define brand positioning, messaging, and target audience segmentation.
Brand Identity Management: Manage and maintain the Mudrex brand identity across all channels, ensuring consistency and alignment with brand guidelines. Oversee the creation of brand assets, including logos, color schemes, and visual elements.
Content Creation and Marketing: Collaborate with the marketing team to create engaging content that communicates the Mudrex brand values and resonates with the target audience. Develop content for various platforms, including social media, blogs, and email newsletters.
Campaign Management: Plan and execute brand campaigns to increase brand awareness, drive user acquisition, and promote product offerings. Monitor campaign performance and analyze key metrics to optimize future campaigns.
Partnership and Collaboration: Identify opportunities for brand partnerships and collaborations to expand Mudrex's reach and enhance brand visibility. Establish and maintain relationships with influencers, media outlets, and industry stakeholders.
Market Research and Analysis: Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. Utilize insights to inform brand strategies and identify new growth opportunities.
Brand Monitoring and Reputation Management: Monitor brand mentions and sentiment across online platforms. Respond to customer feedback and inquiries promptly to maintain a positive brand reputation.
Requirements:
Bachelor's degree in Marketing, Communications, or related field. Master's degree preferred.
Proven experience (3+ years) in brand management, preferably in the cryptocurrency or fintech industry.
Strong understanding of branding principles and best practices.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative brand strategies.
Analytical mindset with proficiency in data analysis and interpretation.
Ability to multitask and manage multiple projects simultaneously.
Team player with strong interpersonal skills.
Equal Opportunity Employer:
Mudrex is committed to providing a workplace free from discrimination or harassment. We expect every member of Mudrex to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.
Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.