About Mudrex: Mudrex is a global crypto investment platform built to simplify investing in digital assets. Backed by Y Combinator and top global investors, we’re on a mission to make crypto trading and investing powerful, safe, smart, and accessible for everyone.
About the Role: We’re looking for a data-driven, creative, and crypto-savvy YouTube Growth Manager who can take ownership of our YouTube strategy and scale it like a channel-first media brand. You’ll be responsible for everything from SEO and keyword research to audience development, programming, and production planning — ensuring Mudrex becomes the go-to YouTube destination for anyone curious about crypto.
Strategic Planning: Develop and execute a YouTube growth strategy aligned with Mudrex’s brand and business goals.
Content & Programming: Plan, schedule, and manage an editorial calendar of crypto-focused videos — from education to explainers, news reactions, and creator collaborations.
YouTube SEO: Conduct deep keyword research, competitor analysis, and tag optimization to improve discovery and ranking.
Channel Optimization: Drive best practices across titles, thumbnails, metadata, playlists, and retention strategies to maximize CTR and watch time.
Analytics & Insights: Monitor channel performance using YouTube Analytics, VidIQ, or TubeBuddy; identify growth levers and present actionable insights.
Production Management: Collaborate with content, design, and video teams to ensure timely production and publishing consistency.
Trendspotting: Stay ahead of YouTube and crypto trends to quickly respond with timely and relevant content ideas.
Community Building: Drive engagement through comments, polls, and community posts, ensuring Mudrex’s YouTube audience feels heard and valued.
Production Management: Manage in-house and external video production, managing scripts, providing actionable feedback, creating storyboards, and manage final hand-off of videos, both short and long format.
3–6 years of experience in YouTube channel management, growth, or digital content strategy.
Proven track record of scaling a YouTube channel (ideally in fintech, crypto, or tech).
Deep understanding of YouTube algorithms, analytics, and growth mechanics.
Solid knowledge of the crypto ecosystem, from Bitcoin to DeFi and emerging trends.
Familiarity with tools like VidIQ, TubeBuddy, and Google Trends.
Excellent communication, project management, and analytical skills.
A strong sense of storytelling, curiosity, and adaptability in fast-moving environments.
Experience working with creators, influencers, or brand channels in the finance/tech domain.
Understanding of short-form video growth (YouTube Shorts, Instagram Reels).
Ability to conceptualize content formats that blend education + entertainment.
Be part of a global team shaping the future of derivatives trading and investing.
Work in a culture that values speed, ownership, and creativity.
Opportunity to lead YouTube growth at one of India’s fastest-growing crypto companies.